JUBILEE

Client: Terem
2020
Commercial

Creative

Production

CG & VFX

Terem «Jubilee» is the second video in a Terem series dedicated to the 10th anniversary of the company. The overall visual strategy is to talk about Terem as a company that can be cooler than the same type of wooden houses. This video continues the metaphor of innovation through which we reveal the values and capabilities of the Terem brand. We show the highest quality of timber through abstract images.
These 20 seconds contain the whole philosophy of Terem, the history of wood transformation from the forest for building houses. The timber, which withstands strength tests in laboratories, is ideal from every angle and makes strong houses. The Statue of Venus as a symbol of beauty and perfection metaphorically emphasizes the quality of materials, challenging the usual eye visual solutions.

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