The main goal of the commercial was to change the audience's perception of two components: the wooden house construction industry and the domestic video production in general.
The key concept of the video was "the frontier": the moment when quantity turns into quality and a long pursuit leads to finding yourself and your place in this world.
Nikolay Novikov, Director
Alexey Kupriyanov, Director of Photography
Galina Kurochkina, Creative
Ekaterina Kiseleva, Producer
Anastasia Chistova, 1st Assistant Director
Sergey Starostin, Camera
Dmitry Ukhanov, Production Designer
Aneza Vanickova and Arseniy Lepeshkoy, Props
Yuri Andreyantsev, Gafer
Alexandra Agapova, Stylist
Ilya Lyamshev, Editor
Artem Leonov, Color Correction