CG & VFX
Terem Brus is the first commercial in a series for the construction company Terem. The main task was to show the construction timber not as an ordinary building material, but as an expensive gadget. For this purpose, we used a technique that is typical for smartphone advertising: dark tones, sliding highlights, smooth lines, playing with gravity which created a hypnotic-sensitive effect. This is how an ordinary wooden bar became an innovative object.
True Color Campaign 2023