Commercial

Client: Sialor
2017
Commercial

Creative

CG & VFX

Campaign task:
  1. To form brand knowledge (top of mind at the level of 1%, providing spontaneous knowledge at the level of 5%, induced fame at the level of 7%);
  2. To increase the level of sales by 30% in the season of cold diseases.

Production task:
  1. To creat a creative concept;
  2. To produce an ad for TV and the Internet.
Decision:

On the one hand, we had a task to work within a standard advert template using established archetypes — a father, a mother and two children of different sexes. Сlassic. But on the other hand, handling this "pure" genre and making a memorable video is a difficult task.

Crew

Natalia Pogonicheva, Director
Jan Yasinsky, Director of Photography
Anna Paralus, Creative Leader / Art Director
Nikolay Novikov and Ekaterina Kiseleva, Producers
Michael Tulanian, Production Manager
Nikita Mironov, 1st Assistant Director
Location Hunters, Locations
Jasper A L Taylor, Color Correction

Next project

ALL IS CHANGING!
Client: Ekomilk
2018
Commercial