Commercial
Client: Sialor
2017
Commercial
Creative
CG & VFX
Campaign task:
Production task:
- To form brand knowledge (top of mind at the level of 1%, providing spontaneous knowledge at the level of 5%, induced fame at the level of 7%);
- To increase the level of sales by 30% in the season of cold diseases.
Production task:
- To creat a creative concept;
- To produce an ad for TV and the Internet.
Decision:
On the one hand, we had a task to work within a standard advert template using established archetypes — a father, a mother and two children of different sexes. Сlassic. But on the other hand, handling this "pure" genre and making a memorable video is a difficult task.
On the one hand, we had a task to work within a standard advert template using established archetypes — a father, a mother and two children of different sexes. Сlassic. But on the other hand, handling this "pure" genre and making a memorable video is a difficult task.
Crew
Natalia Pogonicheva, Director
Jan Yasinsky, Director of Photography
Anna Paralus, Creative Leader / Art Director
Nikolay Novikov and Ekaterina Kiseleva, Producers
Michael Tulanian, Production Manager
Nikita Mironov, 1st Assistant Director
Location Hunters, Locations
Jasper A L Taylor, Color Correction