Magnum
Client: Rosneft
2019
CG & VFX
Creative
Production
CG & VFX
ROSNEFT
For Rosneft we developed a new advertising concept which was based on the idea that the main goal and value of any oil product brought to the market is people. Through metaphor images the ad shows how motor oil interacts with people's daily lives, making it more comfortable, interesting and safer.
For Rosneft we developed a new advertising concept which was based on the idea that the main goal and value of any oil product brought to the market is people. Through metaphor images the ad shows how motor oil interacts with people's daily lives, making it more comfortable, interesting and safer.
The opposition effect helped us combine in a short 30 sec video both functional characteristics of the engine oil and a deep emotional message. The result was a post-drama video about fuel resources in the post-humanistic era.
Crew
Nikolay Novikov, Producer
Evgeny Shchegolev, Director
Alexey Kupriyanov, Director of Photography
Michael Tulanian, Production Manager
Ekaterina Kiseleva, Line producer
Fyodor Savelyev, Stage Designer
Apex Eidman, Second Director
Anton Ionov, Focusser
Sergey Starostin, Camera
Yuri Andreana, Gafer
Artem Leonov, Color Correction