Continental

The team was tasked with creating a bright and dynamic video for the German company Continental, the world's largest manufacturer of premium tires, automotive electronics and other components. The commercial would have to match the product and its status.
Due to technological visual solutions, we tried to make the video relevant both for the brand and for our time in general. A red laser, a spacious minimalist hangar, an LED screen with lightning flashes and a cloudy curtain, as well as lighting patterns built for each setup helped us achieve the necessary dynamics of the entire video sequence.

We show the heroes at the moment when they make a strong-willed, perhaps life-determining, decision; take a step towards your goal, «crossing the line».
The story begins with a car and a product claim as a symbol of the reliability and courage needed to achieve results. Then, one by one, we present our diverse characters, who are connected by a single goal - to gain strength and confidence by stepping through a visual barrier.