Exeed RX

Being behind the wheel of an EXEED RX is as natural and harmonious as the music itself is harmonious. That is why, in order to implement this advertising campaign, we took a concept musical journey along the roads of vinyl records. The heroine embarks on a fantastic musical journey on her updated EXCEED RX. Roads, buildings and natural landscapes come to life, turning into musical elements and creating a magical atmosphere where the key advantages and technologies of EXEED RX are revealed through visual and auditory metaphors.