True Color Campaign 2023

The commercial for Divage had to be light, close and understandable for every female customer. That's why it is based on sketches from everyday life, which we all encounter on a daily basis. When choosing the main character of the video, we decided to cooperate with Alla Mikheeva. Her easy acting and warm personality proved to be the key to the perfect balance of visual and semantic. The video was directed by Zhenya Kazankina. Unlike the “standard” approach to cosmetics advertising, we decided to use a cold color palette as a basis, which helped to highlight both the warm, textured product and Alla's soft appearance.